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Practitioners First
JIM AI started because we saw a gap between the promise of AI and the reality of making it work inside real organisations. Not because the technology wasn’t good enough. It is. But because adopting it well requires more than just picking the right tools. It requires strategy, it requires change management, and it requires people who’ve been through the process enough times to know where the bumps are.
Why We Exist
We started JIM AI because we kept watching the same thing happen. Senior leaders with ambitious AI plans but no idea how to connect strategy to what their teams were actually doing. Tools bought, rolled out badly, and becoming a running joke within weeks. Organisations investing almost nothing in AI strategy and then wondering why nothing came out of it.
We’d spent years on the other side of that problem, working in B2B marketing, running ABM campaigns, and testing every AI tool we could get our hands on. We knew the gap wasn’t in the technology. It was in how organisations were adopting it. So, we built a consultancy specifically to close that gap.
Our Mantra
People First, Always
AI is a tool. People are the point. Every decision we make starts with the humans who’ll be affected by it, because technology only creates value when people can use it confidently.
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Outcomes Over Outputs
We’d rather deliver one initiative that transforms a workflow than ten that tick a box. We only use AI tools where the output meets our standard. If it doesn’t, we do it differently.
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Learn Fast, Share Openly
We’re learning all the time. Testing new tools, refining our methods, and adapting as the landscape shifts. When we find something that works, we share it.
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Honest Counsel
If AI isn’t the right answer for your situation, we’ll tell you. If your organisation needs to build some foundations first, we’ll help you do that. Our job is to give you a straight perspective, not to sell you something you don’t need.
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Capability Transfer
We build to hand over. Every engagement is designed to leave your team more capable and more confident. If we’ve done our job properly, you’ll be able to carry things forward without us.
The People Behind the Work
We’re a small team of people who love what we do. We’re marketing and experience people first, supported by AI. Not the other way around. We care about doing good work with good people, and we don’t take ourselves too seriously while doing it.
Jake Bird
Over a decade in account-based marketing and four years deep in AI implementation. Jake founded JIM AI because he kept seeing the same gap: businesses knew AI mattered but had no idea how to make it work. He’s at his best when he’s helping a team go from “AI is going to replace us” to “why weren’t we doing this sooner?” Cooks a mean barbecue. Will not stop talking about it.
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Tom Standring
Hacked his first game at 9 and wrote his first programme at 10. Hasn’t really slept properly since. Tom is the kind of engineer who messages Jake at 5am after an eight-hour coding session to say he’s cracked something, usually surrounded by Thai food containers. He’s become genuinely obsessed with the marketing side of the business too, which makes him dangerous in the best possible way. Happiest in Malta. Second happiest at his desk at 3am.
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Dhev Bhogal
Fresh from his Master’s in Marketing at Sheffield and already the person keeping everything running smoothly. Dhev is technical enough to keep up with Tom and personable enough to make sure clients enjoy the process. Somehow always calm. We’re still investigating how.